Good question. Sending employement offers to the ISP mailing list is thought of as being in poor taste.
Asking your technically related friends and hanging out on the ISP mailing lists and absorbing the culture are probably the two most important things you need in your search.
Maybe someone who's actually hired someone can help me with this section?
Offer stock options, free lunches and plenty of free soft drinks. Those perks are amazingly popular, especially if you can't offer much in the way of pay.
My advice is to always be nice to your employees, and they'll love you back. Even Generation X can be co-opted; you just have to make the effort.
Most companies, of course, don't, so if you can, you have a built-in advantage that's quite difficult to overcome.
Technical support is the bane of the industry, since your people are encountering angry and frustrated customers. Your employees won't like doing it.
According to Avi Freedman of Net Access,
"I have seen 1 person + 1 person/1000 users + 1 person/100-200 users signed up/month, depending on how clueful the base is (advertising vs. referral) and on how good your setup software is."
This is a generic estimate that comes from his own personal experience and that of other ISPs; it's not solely a Net Access answer.
The alt.sysadmin.recovery newsgroup contains messages that will give you some insights into the rather painful issue of technical support.
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