M613 - Scientology Sales Warning

[M613 - Scientology Sales Warning]

Have the "service" or get the book for a donation? Yeah. But how many religions set a "Sales Quota" for their stuff?

Hubbard died in 1986, right? That means that anything published thereafter in Executive Directives is gospel, right? Well cop this lot.

From: SO ED 3677 INT 9 March 1987 Regarding LRH ED 339R INT BIRTHDAY PROGRAM

HCOPL 19 August 1960

"Reg signs up PC fully. PC is taken to D of P *at once* (not next Monday). D of P checks out PC, says "I will not take you unless you have signed up for enough weeks to clear you. I don't care whether you pay for them or take them ever. But you have to sign for them anyway" He checks out PC without graphs or IQ. Only a meter. He says "Seven weeks to clear." PC goes back to Body Reg. Signs up for 7 weeks. PC doesn't have to take them now or ever. PC doesn't have to pay for them. Then PC is told to come in for testing and processing.

[...]

"PC signed up for 12.5 hours can complain of *no* results and demand free time. And we've got to give it. A PC signed up for 7 weeks taking 12.5 hours of it has no choice but to buy more of his sign-up time.

[...]

[Letter Reg then writes to PC...]

"Ron wants you to come in now and finish getting cleared on your processing contract. We need a clear in your area.

So it is policy to SIGN YOU for a much as the Director of Processing imagines you'll need and then plague you to take it all. Oh, of *course* you don't have to take any of it. But you signed for it, didn't you?

SALES

In HCOPL 11 February 1980:

"Every Class IV org puts out a magazine each month.

[...]

"The reason you are getting out a magazine is sell books and services and to create want and to get the public to come into the org and buy the books and obtain the services.

[...]

TRANSLATIONS [...]

"The mag is translated per translation tech and the content is not changed in meaning, nor are hard sell ads changed to "soft sell" for "ethnic reasons". Ads are hard sell and that applies in all countries.

Now, this is hardly a case of "we want to get Ron's life-saving information to the public" is it? No, just SELL books and services. Hard sell, tag-team selling, pressure sign-ups - all these are just to get money. Do they really want to help? Not really.

So the magazines are just selling vehicles, full-on nice little stories to "create want ... get the public to come into the org and BUY the books..."

Also, it is forbidden to put any Tech but Rons in them. Of course. But how much is really "Rons" Tech? All his heavy duty selling stuff comes from a book titled BIG LEAGUE SELLING (forget the author). All his advertising and positioning "Tech" comes from other sources, such as "The Positioning Era" by Jack Trout and Al Ries (article of 1972) - in this case reprinted as part of HCOPL 13.9.88.

Companies that sell products "position" themselves in the marketplace, not religions. Can you see the RC's saying:

"Hmmm. We have to position our product (Mary worship) in the religious marketplace. If we put Mary in front of Jesus then we'll alienate the pentecostal converts. And if we put God in front of Jesus, our Mary devotees will leave."

Ha! So, Scientology has a market product, claims market share, is scared of market loss, and simply wants to make money. I've seen literature of other religions and certainly they seek only to inform. Hard selling and marketplace ambitions, it seems, is only the Interest of the Church of Scientology.

The Squirrelle, [One-Point-One]

1.0 The Squirrelle, Anti-Scientologist and proud of it. ---+ Tone Scale 1.1

2.0 Making Elron's Psycho-Weasels sweat the Real World! ---+ // W \\ 613